Everyone knows that October is Breast Cancer Awareness month. The fact that everyone knows this is a testament to the great PR work done by the American Cancer Society and other entities aimed at getting rid of this form of cancer. How did they accomplish this? Even though breast cancer is just as deadly as other forms of the disease, they've made the campaign into something....well, cute. I'm not being flippant when I say this, but it's a much easier sell to the American public to stand up and fight for boobs than pretty much anything else. Obviously, women will get behind it because it affects them a vast majority of the time, but we all know that men have a fascination for boobs too. Then you mix in "Save the Ta-Tas" bumper stickers, and wristbands for High School students that read "I 'heart' Boobies" and you get an avalanche of support from all walks of life...you and old. Because boobs are cute and easy to talk about in public. You don't see that kind of response to Colorectal Cancer Awareness Month....do you even know when that is? It's March...but I didn't know that either, until I just looked it up. The thing I worry about, though, is that people will start to forget about the real reason that everyone's wearing pink this month...not only to raise awareness, but also to raise money to fight this disease. Sometimes when things get too mainstream, you forget why you started the fight in the first place.
I also hope that eventually people will start to turn their attention to other forms of cancer that aren't so 'cute' and easy to talk about in public...and that they will also get the kind of attention and acceptance that wearing pink does all October long.
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